The 51 Best Sales Tools in 2021 [A Searchable List]

The most successful teams rely on a precise stack of sales tools. We list the top software for every step of your sales funnel.

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Getting quality leads. Capturing a prospect’s attention. Standing out from the competition. The sales process can be pretty challenging. Thankfully, there are a lot of software tools to help.

In fact, the most successful teams rely on a precise stack of sales tools. But with all the software out there, how do you find the best for your business?

To make the search easier, we sifted through all the options and came up with a list of the top sales tools. We also included some basic information, like the software’s key features, plans and pricing, and overall customer rating.

Filter the sales tools by category, or browse our entire list below to see which works best for you.

(Or skip straight to the sales tools below.)

First, what is a sales tool?

Sales tools are any software that helps make your selling process easier, faster, and/or more effective. This can range from a sales training tool to an all-in-one CRM (customer relationship management) platform.

Below are the most common categories for sales tools, and the ones we cover in this article:

  • Customer relationship management (CRM): Tracks and manages all customer interactions in one place
  • Sales performance management: Monitor sales team progress to determine and encourage behavior that drives success
  • Account data management: Manage a lead or prospect’s data throughout the account-based marketing (ABM) process
  • Account-based marketing and sales: Provides tools and aligns marketing and sales efforts in personalized campaigns and high-quality account leads
  • Sales coaching: Provide continuous training by analyzing sales calls, giving feedback, and establishing best practices
  • Sales training and onboarding: Get new team members integrated with customized learning paths
  • Sales enablement: Equip your team with updated sales content, playbooks, and marketing collateral to support their customer communications
  • Sales engagement: Streamline and automate steps in the sales process by integrating other channels and tools on one platform
  • Email tracking: Track emails and customer interactions, including email open rates, percent of emails read, percent of links clicked, etc.
  • Call tracking: Directly call leads or prospects, track interaction data, and store information for review and training
  • Sales intelligence: Consolidate data to improves sales process and increase success (usually uses AI/machine learning)
  • Conversation intelligence: Record, transcribe, and analyze sales calls and customer conversations (usually uses AI/machine learning)
  • Sales analytics: Access real time, data-based insights on your sales pipeline and process

Sales tools can plug into your existing systems, automate routine tasks, and track all engagement points. For every step of the sales process, there’s a sales tool that can help.

What are the key features of a sales tool?

Of course, the key features of a sale tool depend on the tool. But you’ll see the most success if you choose one that offers the following:

It addresses your actual needs. It’s nice when a tool can do so many things. But is it necessary? Look at your team’s needs and goals. Then assess whether a new sales tool will be useful or just add more busy work.

It easily integrates with your workflow. The main reason for using any sales tool is to optimize your process and productivity. Are you using third-party submission form? A referral program platform or affiliate software? Tools that are too difficult to use or require a lot of changes are probably not the right fit. Instead, find one with a reasonable implementation period your sales team can get behind.

It offers support and training. Along with the initial excitement, you can expect a good amount of questions in the first few weeks of using a new sales tool. This is where documentation and a responsive support team make a big difference. As you evaluate the different sales tools, reach out to customer support, ask about available training, and try a demo, if possible.

Do you need a sales tool?

Most companies already use at least one sales tool, whether it’s to schedule appointments or record sales calls. Sales tools are recommended if you work with other departments, have a lot of steps and data to keep track of, or even have more than one person on your sales team. Sales tools are also a good idea if you work with outsourced sales reps.

As you look through all the sales tools, you might realize they’re not really what your team needs. Maybe your current software is enough, or you want to explore other growth strategies. Here are a few alternative software tools that can also help optimize and grow your business:

Our evaluation criteria

Evaluation criteria Description
PricingHow much does the software cost? What different plans are available? Are you required to commit for an entire year, or are monthly plans available?
Free trial or demo availableDoes the company offer a free trial or demo period for you to try out the software before purchase?
Customer service and supportHow does the company help assist you when using the software? What are the ways you can contact them for questions or issues?
Review scoreHow do existing users rate the sales tool? Based on an aggregate score from top review sites, our rating is out of 5 stars and indicates how many people reviewed the software.
Notable featuresWhat makes the sales tool stand out? We’ve broken down the top features of each, such as dashboard customizations, management tools, and data tracking.

The 51 best sales tools

Below are the best sales tools to help grow your business. You can filter them by type of plan and key features, or browse our entire list below to see which works best for you.

Note: The software is searchable and not listed in any order of rank or recommendation. Our aim is to put together a list of the best sales tools and give a clear picture of all the available options.

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getaccept logoGetAccept aims to be “the online solution where every B2B sales happens, in a natural way.” By building a platform where B2B sellers can interact with their buyers in a personal and engaging way, it helps users close more deals.

The all-in-one B2B sales tool helps build trust and win buyers over within a digital environment. This includes the creation of personalized video reminders, live chat, and visuals that increase your remote conversion rates.

Key features

  • Proposal management: Use ready-made templates or customize your own. All document types are supported, tracked, and managed using the template library.
  • Personalized communication: Personalize all your sales communication with video, live-chat, and on-brand templates to help increase customer engagement.
  • Analytics and tracking: Follow customer engagement right on the platform and get detailed behavioral tracking of how they interact with your content.
PricingFree demo or trialCustomer supportReview score
Starter ($25/user/month), Business ($40/user/month), and Enterprise ($60/user/month)Free demo and trial availableEmail, live chat, FAQ, help center, learning hub, events and webinars, Youtube videos4.5 (317 reviews)


allego-logoAllego’s modern sales learning and readiness platform makes sure your sales team is ready with the skills and knowledge they need for sales success. Instead of traditional onboarding and training marathons, the platform delivers bite-sized learning that aligns with today’s dynamic business environment.

Sales teams can capture best practices and customer insights on-the-go, while individuals can access personalized, continuous training from any location. Hundreds of thousands of professionals use Allego to onboard faster, rapidly adopt best practices, and collaborate more effectively.

Key features

  • Peer learning and best practice sharing: Rapidly capture and circulate field-generated insights and best-practices across the organization.
  • Asynchronous video collaboration and coaching: Reps can practice on their own and managers can coach remotely at any time. Distributed teams can engage by following users, adding @mentions, and joining inline video discussions.
  • Intelligent routing and customizable scorecards: Smart exercise assignments route to respective managers and trainers for grading and scoring on any device.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableWebinars, dedicated success manager, phone, email, account manager, instructional videos, video support, knowledge base, resource library4.4 (122 reviews)


ambition-logoAmbition is a data-powered sales coaching and gamification platform for modern teams.

Its dynamic sales dashboard is primed for gamification and bringing sales teams together. It enables goal-setting, powers team contests, and broadcasts sales leaderboards to your entire organization.

With software that syncs your entire organization and tracks sales progress, it automatically turns your data into actionable performance insights.

Key features

  • Real-time sales dashboards: Make it easy for sales managers to make smart, fast decisions based on data, and identify opportunities for team or individual growth.
  • Gamification and leaderboard software: Power your fantasy competitions, head-to-head and team-based sales contests, SPIFFS, digital clubs and awards, and celebration sales alerts.
  • Unlimited integrations: Bring together all of your sales performance data so that you can measure, coach, and manage your sales teams from one central platform.
PricingFree demo or trialCustomer supportReview score
5 available plans (contact for pricing)Free demo availableResource library, live chat, phone, email4.4 (328 reviews)


anaplan-logoAnaplan focuses on providing connected planning for fast-growing enterprises. With its cloud-native platform, the company combines real-time enterprise-wide scenario forecasting with actionable insights.

Anaplan synchronizes your strategy and teams into one shareable, living platform. This gives you a trusted system of record built for agility and best performance.

Key features

  • Connected planning: Put your entire enterprise on a single platform, sharing updates in real-time and handling real-time changes across any device.
  • Flexible multi-dimensional scenario planning: Enhance your ability to plan intelligently with a suite of capabilities enabled by Anaplan’s Hyperblock calculation engine.
  • Predictive insights: Make faster, data-driven decisions using thousands of AI-enriched insights across your enterprises, from edge to edge, worldwide in real time.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail, phone, chat, resource library, events and webinars, community, documentation, knowledge base, forums4.4 (74 reviews)


balto-logoBalto, the #1 Real-Time Guidance for Contact Centers​.” The company’s AI call-guidance software provides real-time coaching and critical information during sales calls. It provides sales teams with contact centers so they can perform at the highest level humanly possible.

Using the platform, sales managers can optimize their team’s interactions with customers, increase conversion rates, and quickly iterate using real-time insight into what’s working and what’s not.

Key features

  • Powered by AI: Real-time coaching listens to both sides of a conversation and visually prompts agents with the best thing to say during every call.
  • Real-time reminders: Place sticky notes on each agent’s computer, reminding them of any new strategies or team contests.
  • Automated data insights: Every call is automatically converted into data, which is analyzed and added to the dashboard in real time.
PricingFree demo or trialCustomer supportReview score
$120/agent/month (10 agent minimum)Free demo availableEmail, phone4.4 (48 reviews)


bitrix-24-logoBitrix24 is one of the few sales tools that offers a free account for its starter business suite (in cloud). The platform is a complete suite of social collaboration, communication, task management, and even website tools for your team.

The CRM solution in particular puts customers at the center of your business, allowing your sales team to see a complete overview and juggle thousands of customer interactions at once.

Key features

  • CRM for sales teams (free): All the essential tools – sales funnel, pipeline management, sales reports, 360-degree customer view, support for repeat sales, and sales automation.
  • Communication and collaboration tools: An online workspace, HD video conferencing, an actionable work chat, shared calendars, and a business VoIP phone system.
  • Task project management: Time tracking, reporting, templates, task dependencies, and advanced project planning (available online and on-premise with open source code access).
PricingFree demo or trialCustomer supportReview score
Free, Start+ ($15.36/user/month), CRM+ ($55/user/month), Project+ ($55/user/month), Standard ($79/user/month), and Professional ($159/user/month)Free demo and plan availableEmail, phone, helpdesk, webinars, how-to videos partner assistance, live chat (only for paid plans)4 (772 reviews)


bloomfire logoDescribed as “the world’s first knowledge engagement platform,” Bloomfire believes that knowledge is your business’s biggest strategic advantage. Its platform aims to harness your company’s knowledge and make it available to all your team members, the moment they need it.

Bloomfire enables team members to access and contribute to your organization’s collective intelligence. By centralizing all your necessary information, your sales team can connect and align no matter where, when, or how they’re working.

Key features

  • Org-wide knowledge: Promote self-sufficiency throughout your company by removing information hierarchies and allowing everyone to access the same knowledge.
  • Dynamic research library: In addition to team insights, you can search across third-party data sources and secondary research providers you have access to (i.e., Mintel, Euromonitor, Gartner).
  • Powered by AI: Scarlet, the company’s proprietary artificial intelligence engine, powers intelligent search, automatic tagging), and content recommendations.
PricingFree demo or trialCustomer supportReview score
Basic ($25/user/month) and Enterprise (contact for pricing)Free demo availableEmail, helpdesk, FAQs, community support4.4 (509 reviews)


brainshark logoBrainshark provides sales teams with a simpler path to success. Its tools empower every team member with the skills, knowledge, and resources to perform at the highest level.

All the tools on Brainshark’s platform support the most critical area of enablement: sales readiness. With the ability to customize content, provide readiness scorecards, coaching assessments, and more, the platform helps users get better sales enablement results.

Key features

  • AI-powered analysis: A powerful engine that auto-scores and analyzes your rep’s video submissions, making it even easier to identify who is truly ready to sell.
  • Optimized onboarding and training: Cut the time it takes new reps to close deals with engaging, on-demand training.
  • Content management and sharing: The right content, always readily available to share with prospects, post to social media, embed to your website, and more.
PricingFree demo or trialCustomer supportReview score
2 plans available (contact for pricing)Free demo availableEmail, phone, chat, FAQs, resource center, troubleshooting guides, events and webinars4.3 (361 reviews) is a conversation intelligence platform that uses AI to help sales reps become top performers and sales teams win more deals. The company is building the future of conversation intelligence with its award-winning, secure, and compliant platform.

With, all your sales calls and videos are automatically recorded and transcribed in real-time. The platform then uses this data to track deal risks, build stronger relationships, and drive your sales team performance.

Key features

  • Call recording: Record, transcribe, and analyze your calls in real-time so you can access call insights within minutes after your call ends.
  • Deal Hub: Get a single view of what’s happening across every deal, as well as shared access to customer history for smoother handoffs and knowledge transfers.
  • AI for revenue teams: A patented self-learning system that learns the language of your business and sales process without any human interaction needed.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail, phone, dedicated support email, resource library, events and webinars4.5 (2,073 reviews)


copper-logoCopper is known as the CRM for G Suite. For those who prefer working out of G Suite, the platform draws from popular solutions, like GMail, Google Calendar, and Google Sheets, and functions seamlessly in the background.

Sales teams can download the customer relationship management add-on as a direct shortcut on your browser. And by integrating across all the different tools, all your lead and customer information is automatically combined in one place.

Key features

  • Zero data entry: Records are automatically populated using your Gmail data, so you never have to add leads, contacts, or accounts manually.
  • Track deals right from your inbox: Fast track your follow-ups with email templates and sets reminders, allowing you to stay on top of deals and respond to customers without missing a beat.
  • After-sales project management: Seamless handoffs and better collaboration across your business, with flexible, Kanban-style project boards.
PricingFree demo or trialCustomer supportReview score
Basic ($19/user/month), Professional ($49/user/month), and Business ($119/user/month)Free demo and trial availableTicket support, community support, resource library, events and webinars4.5 (971 reviews)


covideo-logoFounded in 2004, Covideo was one of the first to offer video email software. Today, it’s a market leader in video messaging, used by thousands of businesses worldwide.

Through Covideo, sales professionals can record, send, and track videos across a variety of channels. With an emphasis on personalization and personal connection, the platform allows teams to build relationships and convert leads into customers.

Key features

  • Enhanced engagement: Send video messages through email, text, social media, or your CRM. You can even allow your recipients to respond with a video of their own.
  • Trackable analytics: Gain powerful insights with real-time view notifications, and detailed reporting on views, engagement, and clicks.
  • Customizable designs: Choose from one of the ready-to-use landing pages pre-stocked in your account, or opt to have one designed just for your business. You can even customize your video player so that every element is on-brand.
PricingFree demo or trialCustomer supportReview score
Annual subscription ($49/user/month), Monthly subscription ($69/user/month), and Custom pricing for teams (5 user minimum)Free demo and trial availableEmail, phone, live chat, knowledge base, webinars, video support, resource library, instructional videos, account manager5 (65 reviews)


dealhub logoDealhub aims to deliver an end-to-end deal acceleration platform. With features that help manage every engagement touchpoint, the company empowers your sales team to close deals faster.

It can generate sales quotes and proposals in minutes, and provide insights into buyer intent and sales performance. All this is consolidated in one sales workflow, on one efficient CRM.

Key features

  • Intuitive digital proposals: A personalized micro-website (called DealRoom) enables you to collaborate with all deal stakeholders in one location, from initial engagement to e-signing the deal.
  • Predictive sales playbooks: Guided selling flows that adjust to every sales scenario, and walk salespeople through each customer engagement step by step.
  • Easy to use CPQ (configure price quote) software: Make quoting easier and faster, with real-time insights on your prospects engagements and level of interest.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail, live chat, videos, guides, resource center4.7 (178 reviews)

Engagio ABM Platform

engagio-logoEngagio promises a better alignment between your B2B marketing and sales teams. As one of the keys to account-based success, both teams are aligned on a single platform with a shared view of accounts and people. Rather than a one-size-fits-all model, Engagio allows teams to segment the platform to best fit their own strategy.

This dual lead- and account-based funnel helps you run coordinated sales and marketing plays, while being flexible enough to accommodate multi-channel program orchestration and full-journey analytics.

Key features

  • Scout for sales: Automatically capture and score all activity data across buying and selling teams, visualize engagement across committees, and provide actionable insights.
  • Customer data platform: Support your modern B2B organization by unlocking data and insights across departments and precisely targeting audiences based on persona, account, behavioral history, intent, journey stage, and more.
  • Analytics for marketing: A complete view of accounts that lets you track leading indicators so you can predict pipeline and measure effectiveness of ABM initiatives.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail, phone, live chat (in-app) resources, documentation, online training, events4.3 (230 reviews)


execvision-logoExecVision provides conversation intelligence based on human interactions. The platform extracts knowledge from an organization’s most valuable asset – their people – to surface actionable insights that make sales reps better.

These insights empower organizations to make better decisions, coach and develop their teams at scale, drive behavior change, and ultimately generate more revenue through performance improvement.

Key features

  • AI-powered engine: Combine pattern recognition, machine learning, and human intelligence to identify key behaviors that impact outcomes and replicate them across future conversations.
  • Performance dashboards: Role-based views for reps, managers, and executives that offer closed-loop reporting and make the greatest impact on front-line performance.
  • Smart alerts: Real-time notifications based on events in a conversation and/or performance trends, with customized criteria and trigger alerts.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail, phone, account manager, dedicated success manager, resource library, knowledge base, webinars4.3 (507 reviews)


freshsales-logoPart of the Freshwork software suite, Freshsales is a CRM that keeps your sales team in the know about prospects and allows them to close deals faster. With AI-based lead scoring, phone, email, activity capture and more, the platform eliminates the need for multiple sales tools.

The Freshsales marketplace hosts over 75 apps that seamlessly integrate with the platform, giving sales teams of all sizes everything they need to manage and scale their sales

Key features

  • Lead management with 360° customer view: Get full details about your customers – conversations, deals status, touchpoints, and any scheduled appointments.
  • Intelligent workflows: A simple point-and-click interface that enables you to set up, automate, and run virtually any business process using triggers and “if-then” rules.
  • Event tracking: Give your sales team a chronological timeline view with advanced filters into every customer’s engagement with your business.
PricingFree demo or trialCustomer supportReview score
Blossom ($12/user/month), Garden ($25/user/month), Estate ($49.00/user/month), and Forest ($79/user/month)Free demo availableEmail, phone, live chat, knowledge base, webinars4.7 (1,257 reviews)


frontline selling logoFRONTLINE Selling was created for one purpose: To remove the burden of prospecting from B2B sales teams. By delivering more meaningful sales conversations using data-driven methodology, it promises to get your team to market quickly and effectively.

FRONTLINE Selling focuses on B2B verticals, particularly those with complex sales. Although its expertise is in healthcare, software, and tech, the software can be a great B2B sales tool for any organization.

Key features

  • Precision sales prospecting: Optimize your top of funnel activity with a data-driven methodology. Prospecting efforts can also be scaled up or down, depending on your needs.
  • Data analysis and insight: Real-time market feedback that allows teams to optimize, adjust, and even pivot if market conditions change.
  • Permission-based approach: A skilled, certified team that deliver first conversations only when a genuine interest exists.
PricingFree demo or trialCustomer supportReview score
Contact for pricingN/AEmail, phone, support tickets, webinars, white papers4.4 (31 reviews)