The 51 Best Sales Tools in 2021 [A Searchable List]

The most successful teams rely on a precise stack of sales tools. We list the top software for every step of your sales funnel.

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Getting quality leads. Capturing a prospect’s attention. Standing out from the competition. The sales process can be pretty challenging. Thankfully, there are a lot of software tools to help.

In fact, the most successful teams rely on a precise stack of sales tools. But with all the software out there, how do you find the best for your business?

To make the search easier, we sifted through all the options and came up with a list of the top sales tools. We also included some basic information, like the software’s key features, plans and pricing, and overall customer rating.

Filter the sales tools by category, or browse our entire list below to see which works best for you.

(Or skip straight to the sales tools below.)

First, what is a sales tool?

Sales tools are any software that helps make your selling process easier, faster, and/or more effective. This can range from a sales training tool to an all-in-one CRM (customer relationship management) platform.

Below are the most common categories for sales tools, and the ones we cover in this article:

  • Customer relationship management (CRM): Tracks and manages all customer interactions in one place
  • Sales performance management: Monitor sales team progress to determine and encourage behavior that drives success
  • Account data management: Manage a lead or prospect’s data throughout the account-based marketing (ABM) process
  • Account-based marketing and sales: Provides tools and aligns marketing and sales efforts in personalized campaigns and high-quality account leads
  • Sales coaching: Provide continuous training by analyzing sales calls, giving feedback, and establishing best practices
  • Sales training and onboarding: Get new team members integrated with customized learning paths
  • Sales enablement: Equip your team with updated sales content, playbooks, and marketing collateral to support their customer communications
  • Sales engagement: Streamline and automate steps in the sales process by integrating other channels and tools on one platform
  • Email tracking: Track emails and customer interactions, including email open rates, percent of emails read, percent of links clicked, etc.
  • Call tracking: Directly call leads or prospects, track interaction data, and store information for review and training
  • Sales intelligence: Consolidate data to improves sales process and increase success (usually uses AI/machine learning)
  • Conversation intelligence: Record, transcribe, and analyze sales calls and customer conversations (usually uses AI/machine learning)
  • Sales analytics: Access real time, data-based insights on your sales pipeline and process

Sales tools can plug into your existing systems, automate routine tasks, and track all engagement points. For every step of the sales process, there’s a sales tool that can help.

What are the key features of a sales tool?

Of course, the key features of a sale tool depend on the tool. But you’ll see the most success if you choose one that offers the following:

It addresses your actual needs. It’s nice when a tool can do so many things. But is it necessary? Look at your team’s needs and goals. Then assess whether a new sales tool will be useful or just add more busy work.

It easily integrates with your workflow. The main reason for using any sales tool is to optimize your process and productivity. Are you using third-party submission form? A referral program platform or affiliate software? Tools that are too difficult to use or require a lot of changes are probably not the right fit. Instead, find one with a reasonable implementation period your sales team can get behind.

It offers support and training. Along with the initial excitement, you can expect a good amount of questions in the first few weeks of using a new sales tool. This is where documentation and a responsive support team make a big difference. As you evaluate the different sales tools, reach out to customer support, ask about available training, and try a demo, if possible.

Do you need a sales tool?

Most companies already use at least one sales tool, whether it’s to schedule appointments or record sales calls. Sales tools are recommended if you work with other departments, have a lot of steps and data to keep track of, or even have more than one person on your sales team. Sales tools are also a good idea if you work with outsourced sales reps.

As you look through all the sales tools, you might realize they’re not really what your team needs. Maybe your current software is enough, or you want to explore other growth strategies. Here are a few alternative software tools that can also help optimize and grow your business:

Our evaluation criteria

Evaluation criteria Description
PricingHow much does the software cost? What different plans are available? Are you required to commit for an entire year, or are monthly plans available?
Free trial or demo availableDoes the company offer a free trial or demo period for you to try out the software before purchase?
Customer service and supportHow does the company help assist you when using the software? What are the ways you can contact them for questions or issues?
Review scoreHow do existing users rate the sales tool? Based on an aggregate score from top review sites, our rating is out of 5 stars and indicates how many people reviewed the software.
Notable featuresWhat makes the sales tool stand out? We’ve broken down the top features of each, such as dashboard customizations, management tools, and data tracking.

The 51 best sales tools

Below are the best sales tools to help grow your business. You can filter them by type of plan and key features, or browse our entire list below to see which works best for you.

Note: The software is searchable and not listed in any order of rank or recommendation. Our aim is to put together a list of the best sales tools and give a clear picture of all the available options.

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getaccept logoGetAccept aims to be “the online solution where every B2B sales happens, in a natural way.” By building a platform where B2B sellers can interact with their buyers in a personal and engaging way, it helps users close more deals.

The all-in-one B2B sales tool helps build trust and win buyers over within a digital environment. This includes the creation of personalized video reminders, live chat, and visuals that increase your remote conversion rates.

Key features

  • Proposal management: Use ready-made templates or customize your own. All document types are supported, tracked, and managed using the template library.
  • Personalized communication: Personalize all your sales communication with video, live-chat, and on-brand templates to help increase customer engagement.
  • Analytics and tracking: Follow customer engagement right on the platform and get detailed behavioral tracking of how they interact with your content.
PricingFree demo or trialCustomer supportReview score
Starter ($25/user/month), Business ($40/user/month), and Enterprise ($60/user/month)Free demo and trial availableEmail, live chat, FAQ, help center, learning hub, events and webinars, Youtube videos4.5 (317 reviews)


allego-logoAllego’s modern sales learning and readiness platform makes sure your sales team is ready with the skills and knowledge they need for sales success. Instead of traditional onboarding and training marathons, the platform delivers bite-sized learning that aligns with today’s dynamic business environment.

Sales teams can capture best practices and customer insights on-the-go, while individuals can access personalized, continuous training from any location. Hundreds of thousands of professionals use Allego to onboard faster, rapidly adopt best practices, and collaborate more effectively.

Key features

  • Peer learning and best practice sharing: Rapidly capture and circulate field-generated insights and best-practices across the organization.
  • Asynchronous video collaboration and coaching: Reps can practice on their own and managers can coach remotely at any time. Distributed teams can engage by following users, adding @mentions, and joining inline video discussions.
  • Intelligent routing and customizable scorecards: Smart exercise assignments route to respective managers and trainers for grading and scoring on any device.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableWebinars, dedicated success manager, phone, email, account manager, instructional videos, video support, knowledge base, resource library4.4 (122 reviews)


ambition-logoAmbition is a data-powered sales coaching and gamification platform for modern teams.

Its dynamic sales dashboard is primed for gamification and bringing sales teams together. It enables goal-setting, powers team contests, and broadcasts sales leaderboards to your entire organization.

With software that syncs your entire organization and tracks sales progress, it automatically turns your data into actionable performance insights.

Key features

  • Real-time sales dashboards: Make it easy for sales managers to make smart, fast decisions based on data, and identify opportunities for team or individual growth.
  • Gamification and leaderboard software: Power your fantasy competitions, head-to-head and team-based sales contests, SPIFFS, digital clubs and awards, and celebration sales alerts.
  • Unlimited integrations: Bring together all of your sales performance data so that you can measure, coach, and manage your sales teams from one central platform.
PricingFree demo or trialCustomer supportReview score
5 available plans (contact for pricing)Free demo availableResource library, live chat, phone, email4.4 (328 reviews)


anaplan-logoAnaplan focuses on providing connected planning for fast-growing enterprises. With its cloud-native platform, the company combines real-time enterprise-wide scenario forecasting with actionable insights.

Anaplan synchronizes your strategy and teams into one shareable, living platform. This gives you a trusted system of record built for agility and best performance.

Key features

  • Connected planning: Put your entire enterprise on a single platform, sharing updates in real-time and handling real-time changes across any device.
  • Flexible multi-dimensional scenario planning: Enhance your ability to plan intelligently with a suite of capabilities enabled by Anaplan’s Hyperblock calculation engine.
  • Predictive insights: Make faster, data-driven decisions using thousands of AI-enriched insights across your enterprises, from edge to edge, worldwide in real time.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail, phone, chat, resource library, events and webinars, community, documentation, knowledge base, forums4.4 (74 reviews)


balto-logoBalto, the #1 Real-Time Guidance for Contact Centers​.” The company’s AI call-guidance software provides real-time coaching and critical information during sales calls. It provides sales teams with contact centers so they can perform at the highest level humanly possible.

Using the platform, sales managers can optimize their team’s interactions with customers, increase conversion rates, and quickly iterate using real-time insight into what’s working and what’s not.

Key features

  • Powered by AI: Real-time coaching listens to both sides of a conversation and visually prompts agents with the best thing to say during every call.
  • Real-time reminders: Place sticky notes on each agent’s computer, reminding them of any new strategies or team contests.
  • Automated data insights: Every call is automatically converted into data, which is analyzed and added to the dashboard in real time.
PricingFree demo or trialCustomer supportReview score
$120/agent/month (10 agent minimum)Free demo availableEmail, phone4.4 (48 reviews)


bitrix-24-logoBitrix24 is one of the few sales tools that offers a free account for its starter business suite (in cloud). The platform is a complete suite of social collaboration, communication, task management, and even website tools for your team.

The CRM solution in particular puts customers at the center of your business, allowing your sales team to see a complete overview and juggle thousands of customer interactions at once.

Key features

  • CRM for sales teams (free): All the essential tools – sales funnel, pipeline management, sales reports, 360-degree customer view, support for repeat sales, and sales automation.
  • Communication and collaboration tools: An online workspace, HD video conferencing, an actionable work chat, shared calendars, and a business VoIP phone system.
  • Task project management: Time tracking, reporting, templates, task dependencies, and advanced project planning (available online and on-premise with open source code access).
PricingFree demo or trialCustomer supportReview score
Free, Start+ ($15.36/user/month), CRM+ ($55/user/month), Project+ ($55/user/month), Standard ($79/user/month), and Professional ($159/user/month)Free demo and plan availableEmail, phone, helpdesk, webinars, how-to videos partner assistance, live chat (only for paid plans)4 (772 reviews)


bloomfire logoDescribed as “the world’s first knowledge engagement platform,” Bloomfire believes that knowledge is your business’s biggest strategic advantage. Its platform aims to harness your company’s knowledge and make it available to all your team members, the moment they need it.

Bloomfire enables team members to access and contribute to your organization’s collective intelligence. By centralizing all your necessary information, your sales team can connect and align no matter where, when, or how they’re working.

Key features

  • Org-wide knowledge: Promote self-sufficiency throughout your company by removing information hierarchies and allowing everyone to access the same knowledge.
  • Dynamic research library: In addition to team insights, you can search across third-party data sources and secondary research providers you have access to (i.e., Mintel, Euromonitor, Gartner).
  • Powered by AI: Scarlet, the company’s proprietary artificial intelligence engine, powers intelligent search, automatic tagging), and content recommendations.
PricingFree demo or trialCustomer supportReview score
Basic ($25/user/month) and Enterprise (contact for pricing)Free demo availableEmail, helpdesk, FAQs, community support4.4 (509 reviews)


brainshark logoBrainshark provides sales teams with a simpler path to success. Its tools empower every team member with the skills, knowledge, and resources to perform at the highest level.

All the tools on Brainshark’s platform support the most critical area of enablement: sales readiness. With the ability to customize content, provide readiness scorecards, coaching assessments, and more, the platform helps users get better sales enablement results.

Key features

  • AI-powered analysis: A powerful engine that auto-scores and analyzes your rep’s video submissions, making it even easier to identify who is truly ready to sell.
  • Optimized onboarding and training: Cut the time it takes new reps to close deals with engaging, on-demand training.
  • Content management and sharing: The right content, always readily available to share with prospects, post to social media, embed to your website, and more.
PricingFree demo or trialCustomer supportReview score
2 plans available (contact for pricing)Free demo availableEmail, phone, chat, FAQs, resource center, troubleshooting guides, events and webinars4.3 (361 reviews) is a conversation intelligence platform that uses AI to help sales reps become top performers and sales teams win more deals. The company is building the future of conversation intelligence with its award-winning, secure, and compliant platform.

With, all your sales calls and videos are automatically recorded and transcribed in real-time. The platform then uses this data to track deal risks, build stronger relationships, and drive your sales team performance.

Key features

  • Call recording: Record, transcribe, and analyze your calls in real-time so you can access call insights within minutes after your call ends.
  • Deal Hub: Get a single view of what’s happening across every deal, as well as shared access to customer history for smoother handoffs and knowledge transfers.
  • AI for revenue teams: A patented self-learning system that learns the language of your business and sales process without any human interaction needed.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail, phone, dedicated support email, resource library, events and webinars4.5 (2,073 reviews)


copper-logoCopper is known as the CRM for G Suite. For those who prefer working out of G Suite, the platform draws from popular solutions, like GMail, Google Calendar, and Google Sheets, and functions seamlessly in the background.

Sales teams can download the customer relationship management add-on as a direct shortcut on your browser. And by integrating across all the different tools, all your lead and customer information is automatically combined in one place.

Key features

  • Zero data entry: Records are automatically populated using your Gmail data, so you never have to add leads, contacts, or accounts manually.
  • Track deals right from your inbox: Fast track your follow-ups with email templates and sets reminders, allowing you to stay on top of deals and respond to customers without missing a beat.
  • After-sales project management: Seamless handoffs and better collaboration across your business, with flexible, Kanban-style project boards.
PricingFree demo or trialCustomer supportReview score
Basic ($19/user/month), Professional ($49/user/month), and Business ($119/user/month)Free demo and trial availableTicket support, community support, resource library, events and webinars4.5 (971 reviews)


covideo-logoFounded in 2004, Covideo was one of the first to offer video email software. Today, it’s a market leader in video messaging, used by thousands of businesses worldwide.

Through Covideo, sales professionals can record, send, and track videos across a variety of channels. With an emphasis on personalization and personal connection, the platform allows teams to build relationships and convert leads into customers.

Key features

  • Enhanced engagement: Send video messages through email, text, social media, or your CRM. You can even allow your recipients to respond with a video of their own.
  • Trackable analytics: Gain powerful insights with real-time view notifications, and detailed reporting on views, engagement, and clicks.
  • Customizable designs: Choose from one of the ready-to-use landing pages pre-stocked in your account, or opt to have one designed just for your business. You can even customize your video player so that every element is on-brand.
PricingFree demo or trialCustomer supportReview score
Annual subscription ($49/user/month), Monthly subscription ($69/user/month), and Custom pricing for teams (5 user minimum)Free demo and trial availableEmail, phone, live chat, knowledge base, webinars, video support, resource library, instructional videos, account manager5 (65 reviews)


dealhub logoDealhub aims to deliver an end-to-end deal acceleration platform. With features that help manage every engagement touchpoint, the company empowers your sales team to close deals faster.

It can generate sales quotes and proposals in minutes, and provide insights into buyer intent and sales performance. All this is consolidated in one sales workflow, on one efficient CRM.

Key features

  • Intuitive digital proposals: A personalized micro-website (called DealRoom) enables you to collaborate with all deal stakeholders in one location, from initial engagement to e-signing the deal.
  • Predictive sales playbooks: Guided selling flows that adjust to every sales scenario, and walk salespeople through each customer engagement step by step.
  • Easy to use CPQ (configure price quote) software: Make quoting easier and faster, with real-time insights on your prospects engagements and level of interest.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail, live chat, videos, guides, resource center4.7 (178 reviews)

Engagio ABM Platform

engagio-logoEngagio promises a better alignment between your B2B marketing and sales teams. As one of the keys to account-based success, both teams are aligned on a single platform with a shared view of accounts and people. Rather than a one-size-fits-all model, Engagio allows teams to segment the platform to best fit their own strategy.

This dual lead- and account-based funnel helps you run coordinated sales and marketing plays, while being flexible enough to accommodate multi-channel program orchestration and full-journey analytics.

Key features

  • Scout for sales: Automatically capture and score all activity data across buying and selling teams, visualize engagement across committees, and provide actionable insights.
  • Customer data platform: Support your modern B2B organization by unlocking data and insights across departments and precisely targeting audiences based on persona, account, behavioral history, intent, journey stage, and more.
  • Analytics for marketing: A complete view of accounts that lets you track leading indicators so you can predict pipeline and measure effectiveness of ABM initiatives.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail, phone, live chat (in-app) resources, documentation, online training, events4.3 (230 reviews)


execvision-logoExecVision provides conversation intelligence based on human interactions. The platform extracts knowledge from an organization’s most valuable asset – their people – to surface actionable insights that make sales reps better.

These insights empower organizations to make better decisions, coach and develop their teams at scale, drive behavior change, and ultimately generate more revenue through performance improvement.

Key features

  • AI-powered engine: Combine pattern recognition, machine learning, and human intelligence to identify key behaviors that impact outcomes and replicate them across future conversations.
  • Performance dashboards: Role-based views for reps, managers, and executives that offer closed-loop reporting and make the greatest impact on front-line performance.
  • Smart alerts: Real-time notifications based on events in a conversation and/or performance trends, with customized criteria and trigger alerts.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail, phone, account manager, dedicated success manager, resource library, knowledge base, webinars4.3 (507 reviews)


freshsales-logoPart of the Freshwork software suite, Freshsales is a CRM that keeps your sales team in the know about prospects and allows them to close deals faster. With AI-based lead scoring, phone, email, activity capture and more, the platform eliminates the need for multiple sales tools.

The Freshsales marketplace hosts over 75 apps that seamlessly integrate with the platform, giving sales teams of all sizes everything they need to manage and scale their sales

Key features

  • Lead management with 360° customer view: Get full details about your customers – conversations, deals status, touchpoints, and any scheduled appointments.
  • Intelligent workflows: A simple point-and-click interface that enables you to set up, automate, and run virtually any business process using triggers and “if-then” rules.
  • Event tracking: Give your sales team a chronological timeline view with advanced filters into every customer’s engagement with your business.
PricingFree demo or trialCustomer supportReview score
Blossom ($12/user/month), Garden ($25/user/month), Estate ($49.00/user/month), and Forest ($79/user/month)Free demo availableEmail, phone, live chat, knowledge base, webinars4.7 (1,257 reviews)


frontline selling logoFRONTLINE Selling was created for one purpose: To remove the burden of prospecting from B2B sales teams. By delivering more meaningful sales conversations using data-driven methodology, it promises to get your team to market quickly and effectively.

FRONTLINE Selling focuses on B2B verticals, particularly those with complex sales. Although its expertise is in healthcare, software, and tech, the software can be a great B2B sales tool for any organization.

Key features

  • Precision sales prospecting: Optimize your top of funnel activity with a data-driven methodology. Prospecting efforts can also be scaled up or down, depending on your needs.
  • Data analysis and insight: Real-time market feedback that allows teams to optimize, adjust, and even pivot if market conditions change.
  • Permission-based approach: A skilled, certified team that deliver first conversations only when a genuine interest exists.
PricingFree demo or trialCustomer supportReview score
Contact for pricingN/AEmail, phone, support tickets, webinars, white papers4.4 (31 reviews)


gong logoGong is a forerunner in the revenue intelligence category, enabling sales teams to get the unfiltered truth about customer interactions, deals, and the way they go to market.

Its platform helps teams improve their success rate, using AI to automatically record, transcribe, and analyze every sales conversation and call across all platforms. Gong’s patented technology is able to deliver insights at scale and empower sales teams to make decisions based on data instead of opinions.

Key features

  • Real-time view of your sales progress: Capture and analyze every word of every sales conversation (meetings, calls, and email).
  • People intelligence: Get hard data on how each of your sales reps is performing vs. the rest of the team and industry benchmarks so you can provide more personalized coaching.
  • Deal intelligence: Get a single, unfiltered view of what goes on across your deals so you can quickly understand which ones are healthy and address the ones at risk of stalling.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail, live chat, FAQ, webinars, ebooks, case studies, videos4.7 (2772 reviews)


groove-logoGroove is a sales engagement platform focused on improving your team’s productivity. By automating time-consuming tasks, such as logging emails, outbound calls, and meeting scheduling, it allows you to spend more time building relationships and closing deals.

Groove was built from the ground-up to help sales teams focus on improving efficiency, getting actionable insights, and driving revenue.

Key features

  • Email, calendar, and activity tracking: Automatically log inbound and outbound emails, sync calendar meetings, and capture activities in real-time (in Salesforce).
  • Multi-channel campaign automation: Create multi-step, multi-channel campaigns that can be personalized using any field or attribute (in Salesforce).
  • Integrate with Salesforce and LinkedIn from your inbox: View, update, and create Salesforce, or access LinkedIn Sales Navigator details right from your inbox.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail, phone, knowledge base4.7 (1,117 reviews)

Gryphon Networks

gryphon-networks-logoGryphon Networks offers the Gryphon ONE platform, which integrates powerful sales tools to scale and accelerate your sales team. It provides automation, real-time visibility, and sales analytics that sales teams need to close deals faster.

With a simple platform that’s easy to integrate and understand, you can onboard sales reps in record time and accelerate your team’s success to deliver revenue faster.

Key features

  • Clarify who to contact: Utilize machine learning to determine best practices (i.e., best days and times for sales calls) and apply “frequency and location blocks” according to customer preferences.
  • Capture data insights: Automatic call logging and documentation into any CRM, reducing the need for back and forth between technology tools.
  • Real-time coaching: See metrics at-a-glance, using heatmaps, scorecards and color coded visuals.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail, phone, live chat, customer portal4.1 (435 reviews)


getguru-logoGuru enables sales teams to provide their future customers exactly what they need at every part of their journey. By empowering sales teams with their team’s collective information throughout their workflow, Guru’s knowledge management solution turns prospects into happy customers in record time.

Plus, Guru works wherever you do – whether that’s on Gmail, Chrome, Slack, Zendesk, or any other platform.

Key features

  • Collaborative knowledge management: Capture all your company’s sales info and expertise into a single source, which can be accessed wherever your team works.
  • Organized assets: Put all your sales assets, deal processes, email templates, and other answers at your sales rep’s fingertips.
  • Knowledge management integrations: An ever-growing list of integrations to tie all of your knowledge together through apps your teams already uses.
PricingFree demo or trialCustomer supportReview score
Starter (free for 1-10 users), Builder ($14/user/month), and Expert ($24/user/month)Free plan, demo, and trial availableEmail, phone, help center, dedicated customer success manager4.6 (736 reviews)


highspot-logoHighspot aims to provide an end-to-end sales enablement platform that reps love. By combining intelligent content management, training, and actionable analytics, its platform can help elevate your customer conversations.

Highspot’s modern revenue enablement platform focuses on accelerating revenue, with consolidated content, real-time data, and virtual training.

Key features

  • Intuitive content management: Patented AI and semantic search delivers the content you need so your team can focus on selling – not searching.
  • Dynamic, interactive guidance: Give your team the most useful sales assets and guidance they need at the exact moment of sales action.
  • Interactive training: Provide interactive sales guides and video coaching, and even bring in 3rd-party learning tools directly to the platform.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail, phone, webinars and events, resource library4.7 (518 reviews)


jiminny logoJiminny’s platform focuses on all your customer conversations. Using AI to record, transcribe, and analyze your sales calls and team meetings, the company captures every data point to help grow your business.

Its revenue intelligence platform is specifically designed for remote sales teams, helping to increase collaboration, productivity, and learn from key customer insights.

Key features

  • Convenient, visible performance: By bringing together video conference, dialer, and SMS, you get a 3-in-1 communications tool and a full view of your sales funnel.
  • Live coaching: Support your sales reps during the most crucial moments with live coaching through private chat. The platform also combines conversation and emotion analysis with CRM data to identify top coachable moments.
  • Collaborative interface: Create and share your top sales calls and resources to make sure everyone can easily access the tools that will help lift their game.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo and trial availableEmail, knowledge base, video guides4.7 (107 reviews)


lessonly-logoLessonly is a powerfully simple training software that helps teams learn, practice, and do better work. The company believes that the amazing things start with meaningful training. For that to happen, the platform works to share knowledge, develop skills, and reinforce best practices.

The result? Faster onboarding, higher NPS scores, more closed deals, and superior customer experience. Lessonly is committed to building an online training environment that helps people grow and teams accomplish their goals.

Key features

  • Built for learners: A simple, mobile-friendly experience with drag-and-drop and targeted training features lets teams train at any time and anywhere.
  • Emphasis on team practice: Give reps the opportunity to reinforce and refine their skills through realistic scenarios and feedback and coaching on how they can improve.
  • Shared dashboard and insights: Bring data into one easy-to-use dashboard to help teams visualize how their training program is doing, find areas for improvement, and make informed decisions on how to move forward.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo and trial availableEmail, phone, live chat, knowledge base, resource library, video support, account manager, dedicated success manager4.7 (470 reviews)


level-eleven-logoLevelEleven (part of Ascent Cloud) started as a sales gamification app, and has since grown into a full performance management suite for customer-facing teams. With personalized scorecards, real-time TV broadcasts, and data-driven coaching, the suite helps drive the behaviors that lead to sales and customer retention.

LevelEleven brings together all the features your team needs to create a culture of performance and accountability that delivers results.

Key features

  • Sales gamification software: Broadcast real-time performance from Salesforce and other data sources, run sales contests, and share leaderboards to create positive competition within your team.
  • Performance scorecards: Monitor performance with real-time KPI tracking so you can focus on behavior that drives results and take actions to course-correct any projects.
  • Sales coaching software: Empower managers with key information to coach with consistency, document individual sessions, and assign action items.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail, phone, support center, webinars and events, help guides4.4 (270 reviews)


leveljump-logoBuilt 100% on Salesforce, LevelJump offers the same security, automation, and trust as one of the world’s top CRMs. As an outcome-based enablement solution, it ties all activity and programs to your team’s ROI.

LevelJump automates process tracking and links performance to metrics that matter to your business. It also looks at a seller’s performance over time, allowing you to discover success patterns and optimize for revenue.

Key features

  • Embedded milestone automation: Easily add milestones to your programs (i.e., activities completed, deals closed), connect them to outcomes, and close the loop on your ROI.
  • Revenue attribution metrics: Show seller and cohort performance in terms of business KPIs, and attribute revenue to specific programs in a single view.
  • Outcome analytics: Visualize program achievement and revenue achievement simultaneously, and see the patterns that lead to sales success.
PricingFree demo or trialCustomer supportReview score
$45/user/month (35 user minimum)Free demo availableEmail, phone, ebooks, guides, webinars and events4.4 (311 reviews)

Marketo Engage

adobe-marketo-logoMarketo (an Adobe company) is a marketing automation software that helps automate and measure engagement, tasks, and workflows. Catering to both B2B and B2C marketers, it provides end-to-end engagement for modern demand marketing.

The platform helps target qualified leads, optimize for revenue opportunities, and personalize campaigns across multiple channels. By bringing marketing and sales together, it takes your growth efforts to the next level.

Key features

  • Marketing and sales data environment: Enrich and segment AI-powered audiences using integrated profiles and engagement history.
  • Content personalization: Maintain 1:1 personalization at scale, and impress your customers with compelling content that exceeds their expectations.
  • Optimized sales workflow: Coordinate sales engagement insights to deliver coordinated experiences across the entire customer journey.
PricingFree demo or trialCustomer supportReview score
4 plans available (contact for pricing)Free demo availablePhone, live chat, resource center, webinars and events, customer community4.2 (2,707 reviews)


mediafly-logoWhether you’re looking for a quick turnkey solution or complete sales presentation application, Mediafly’s suite of sales enablement tools makes it easy for any company to increase sales efficiency and effectiveness.

Its technology combines interactive sales presentation tools, AI-powered content automation, seamless CRM integration, in-depth content usage analytics, and comprehensive support. With a flexible and scalable solution, the B2B sales tool helps grow with your business along your unique sales transformation journey.

Key features

  • Next-gen sales enablement software: Engage the modern B2B buyer with interactive and trackable content that provides a personalized and informative experience.
  • Learning management systems: Train and coach your team with the latest tools and proactive, agile sales readiness systems all on one central location.
  • Interactive presentation software: Transform your content into interactive sales presentations in minutes, boost engagement, and close more deals.
PricingFree demo or trialCustomer supportReview score
Essential ($30/user/month), Pro (Contact for pricing), and Enterprise (Contact for pricing)Free trial availableEmail, phone, account manager, instructional videos, video support, resource library, knowledge base, webinars, dedicated success manager4.6 (63 reviews)


membrain logoMembrain set itself apart from other sales tools by focusing specifically on complex B2B sales. It was built to solve the difficulties and “point pollution” of traditional CRM systems by sittinga at the center of a salesperson’s daily workflow.

From prospecting to account growth and planning, Membrain has flexible B2B sales tools to deliver reliable forecasts based on actual milestone progression instead of gut feelings and guesswork.

Key features

  • CRM enablement database: Aside from a central repository of customer information, you can guide your salespeople with integrated playbooks, sales content management, training materials, and goal-tracking.
  • Additional modules: Customize your entire platform to suit your sales needs, with modules for prospecting campaigns, dynamic process tools, and sales analytics.
  • Sales enablement on the go: Easily execute your sales process wherever you go, with a sophisticated sales enablement CRM app for both iOS and Android.
PricingFree demo or trialCustomer supportReview score
2 types of user accounts: Full user and Lite users ($19/user/month). Full users can choose from different pipelines: Prospecting ($49/user/month), Opportunity/Pipeline ($59/user/month), and Account Growth ($69/user/month)Free demo availableEmail, phone, whitepapers, case studies4.5 (123 reviews)


mindtickle-logoMindTickle, a name best explained by its original gamified platform, has since narrowed its focus to engaging sales teams. With its comprehensive, data-driven solution, the company provides purpose-built applications, proven methodologies, and best practices – all designed for effective sales readiness.

MindTickle is particularly known for its innovation in on-demand training, bite-sized mobile updates, gamification-based learning, and role-play to ensure world-class sales performance.

Key features

  • Data-driven readiness program: Take a comprehensive measure of the competencies and capabilities that drive customer facing excellence, with consultative industry benchmarks, insights, guides and training.
  • Accelerated onboarding: Improve time-to-productivity and win rates with micro-learning, social and gamified sales training.
  • Host virtual and online sales events: Reimagine your approach to sales team communication, with productive kick-offs, training bootcamps, 1:1 surveys, quarterly business reviews, and more.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail, phone, library, events4.7 (602 reviews)


mixmax-logoMixmax positions itself as the ”email for closers.” Addressing the problem of saleuspeople who don’t have enough time to sell, it’s a Gmail-based sales productivity tool that helps your team get more replies, book more meetings, and ensure nothing falls through the cracks.

Mixmax is full of features, like one click scheduling, email tracking, templates, self-service campaigns, CRM sync, direct dial from Gmail, and more, to help your team get more done with less effort.

Key features

  • Per recipient email and attachment tracking: Track opens, clicks, downloads, and RSVPs by person and by message, and receive real-time notifications when people are taking action on your email.
  • Easy one-click meeting scheduling: Reduce scheduling friction by adding your calendar availability into any email, and allowing recipients to confirm a meeting time with one-click.
  • Sync data between your CRM, LinkedIn, and email: Automatically synchronize your emails and call notes to Salesforce CRM – without leaving Gmail.
PricingFree demo or trialCustomer supportReview score
Free, Starter ($9/user/month), SMB ($24/user/month), and Growth ($49/user/month)Free demo and trial availableEmail, phone, help center, webinar4.6 (593 reviews)


outreach-logo“More engagement, less effort.” Outreach is all about freeing up your sales team so they can focus on engaging customers. The platform is all about staying focused on what matters – managing your deal cycle efficiently, putting all your sales tools on one pane, and generating personalized communications at scale.

Outreach also uses machine learning to automate administrative tasks and optimize sales strategies so that your entire team can be more effective.

Key features

  • Workflow governance: Fully customizable profiles and roles, allowing managers to create sequences and templates, and guide their teams to success.
  • Multi-channel communication: Connect with buyers on their preferred channels, including email social, texting, web chat, 1:1 video, and more.
  • Analytics and optimization: See your team’s day-to-day performance, measure what’s working and sharpen your strategy across the organization.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail, phone, live chat, knowledge base, resource library, university, events4.3 (2,078 reviews) prioritizes accelerating enterprise growth, innovation, and revenue – and executing fast. Building a “sales manager’s AI-powered co-pilot,” the company’s platform helps teams anticipate risks and drive more predictable growth every quarter. delivers personalized, actionable insights that help your sales team build more pipeline and close deals faster.

Key features

  • Revenue intelligence system: An AI-driven, data-centric platform that gathers, syncs, and manages data for insights that drive revenue.
  • Cross-company platform: Unlock the full selling capacity of all your customer-facing teams, including sales managers, operations, customer success, and marketing.
  • PeopleGraph: A proprietary sales tool that captures professional relationships and resolves identities for any changes.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail, phone, live chat, events, ebooks, playbooks, webinars4.2 (33 reviews)


pipedrive-logoPipedrive focuses on making more sales happen with less time needed for admin. Made for salespeople, by salespeople, the sales CRM was built around activity-based selling – a proven approach that’s all about scheduling, completing, and tracking activities.

The sales tool is focused on visual pipelines that help sales teams see their process, and is full of features that help you prioritize deals, track performance, and predict revenue.

Key features

  • Visual sales pipelines: Make sales visual with unlimited, customizable pipelines that organize deals and customize the stages to suit your sales cycle.
  • AI-powered sales tools: Eliminate busywork by automating repetitive administrative tasks and learning from an AI-powered sales mentor.
  • User-friendly customizable reports: Play with your data in customizable reports and interactive dashboards, revealing winning patterns and any bottlenecks for your team to overcome.
PricingFree demo or trialCustomer supportReview score
Essential ($12.50/user/month), Advanced ($24.90/user/month), Professional ($49.90/user/month), and Enterprise ($99.00/user/month, 10 seats minimum)Free trial availableEmail, live chat, knowledge base, community, academy4.4 (3,520 reviews)


qstream-logoQstream starts improving sales teams at the very core. It’s the only scientifically proven mobile micro-learning platform that provides transformative learning to change behavior and drive outcomes.

Developed at Harvard, the platform combines proficiency analytics, coaching support, and knowledge reinforcement. It’s been proven to increase knowledge retention by 170%, improve job proficiency by 17%, and achieve a 93% average engagement rate.

Key features

  • Sales training and coaching reinforcement: Microlearning scientifically proven to increase sales proficiency and change sales behaviors in minutes a day.
  • Effective employee onboarding: Continuous reinforcement of new skills and information that gets your sales team up to speed 34% faster.
  • Actionable insights: Thousands of data points are processed via real-time dashboards, proficiency heatmaps, graphs, and video scenarios.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail, FAQs, hands-on content workshop, content hub, webinars and events4.4 (109 reviews)


rallyware-logoRallyware was founded to drive productivity and engagement within distributed teams. As a complete performance enablement platform, it delivers the right learning or business activity to the right individual at the right time. This helps every member of your sales team know what to do next and how to do it in the best possible way.

Today, Rallyware develops and delivers customized learning journeys for each individual so they can reach their fullest potential and contribute to their company’s KPIs.

Key features

  • Game-changing onboarding: Speed up onboarding with peer-to-peer coaching and social game-like experiences that inspire your sales reps to take specific actions and achieve tangible results.
  • Sales rep engagement programs: A suite of predefined engagement programs proven to achieve business objectives of any direct selling company.
  • Peer recognition and rewards: Reps earn points for each activity they complete and engage in peer-to-peer and team competitions based on their accomplishments.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail, phone4.9 (46 reviews)


ringdna-logoProviding sales enablement for the entire team, ringDNA makes every member of your team smarter, faster, and more productive. The company’s sales enablement platform delivers a powerful and easy-to-use experience for every sales role.

With AI-driven insights, ringDNA empowers authentic customer relationships, improves connections, and uncovers the building blocks of great conversations.

Key features

  • Complete AI-powered sales platform: Help sales reps level up and sell like a master, assist sales manager in driving more revenue faster, and allow the C-suite to scale sales success.
  • Sales coaching solutions: Surface actionable insights into what’s working and what needs to improve, and use patented conversation intelligence to identify coaching moments.
  • Sales team performance data: AI-powered real-time performance insights that scale revenue growth and elevate your entire team.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail, phone, chat, guides, sales academy, success center, product portal, webinars4.5 (189 reviews)


salesforce-logoKnown as “the world’s #1 customer relationship management (CRM) platform,” Salesforce goes beyond just being a sales tool. It brings your sales, marketing, service, and IT teams together on one cloud-based platform.

Salesforce is used by a range of businesses worldwide, providing a simple and secure way to store data, generate more leads, and connect with customers throughout the sales cycle.

Key features

  • Sales Cloud 360: Connect your sales team to marketing, service, commerce, and more, with intelligence capabilities to help you deliver smart predictions.
  • Integrated onboarding, training, and coaching: Close more deals faster with forecasting tools, lead management, and the ability to configure, price, and quote every deal.
  • Flexible solutions: Choose only tools you need, with ready-to-install sales solutions, including Lightning Components, Lightning Data, powerful APIs, and mobile-ready tools.
PricingFree demo or trialCustomer supportReview score
Essentials ($25/user/month), Professional ($75/user/month), Enterprise ($150/user/month), and Unlimited ($300/user/month)Free demo and trial availableEmail, phone, chat, resource center, guides, videos, webinars4.3 (25,609 reviews)


saleshood logoFounded by a former Salesforce employee, Saleshood offers a new sales enablement platform committed to optimizing teams through shared knowledge. It prioritizes simplicity, focusing on what is essential to a sales team and making the complex simple.

Saleshood helps companies increase sales productivity with just-in-time training, onboarding, coaching and content correlated to outcomes.

Key features

  • Learning management system: Amplify new sales hire performance by improving their time to ramp and time to revenue with customized learning paths and instant feedback.
  • Guided selling tools: Helps your sales team win more deals and increase sales revenue by creating a library of sales playbooks and sales templates.
  • Sales analytics dashboard: Measure sales growth and business outcomes by correlating activity to sales performance KPIs.
PricingFree demo or trialCustomer supportReview score
$50/user/monthFree demo and trial availableEmail, ebooks, community, industry events, live talks, help center. courses4.5 (119 reviews)


salesloft-logoSalesLoft offers a deeper understanding of customer needs and behaviors. With its sales engagement platform, it helps businesses connect with customers on their terms.

The platform focuses on helping to deliver meaningful interactions across the customer lifecycle, by anticipating customer needs, designing better journeys, and building more agile, proactive customer strategies.

Key features

  • Sales email: Get industry-leading email deliverability and guidance on implementing best practices, setting flexible triggers, and design email templates reps can personalize to better engage customers.
  • Streamlined automation: Build the best process so your sales reps can engage with the right customers, through the right channels, with the right message.
  • Conversation intelligence: Provide actionable coaching using call recordings and transcriptions to quickly ramp new reps and replicate success.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail, live chat, user forum, knowledge base, ebooks, SalesLoft university4.4 (2,114 reviews)


seismic-logoCompanies in over 50 countries use Seismic as their B2B sales tool. From the start, it was built with the enterprise in mind and provides a solution for every enablement problem your marketing and sales teams face.

With a monthly release cycle, Seismic is constantly evolving its product with advanced artificial intelligence integrated throughout the platform.

Key features

  • Predictive content: Find the most impactful content for sales scenarios, with a data-driven approach that allows core content to be surfaced and prioritized for individual sellers.
  • Seismic’s storytelling platform: Enable your sales team to engage with prospective buyers in a compelling, resonant manner at every step of the buyer journey.
  • Sales insights: Analytics are pulled from aggregate data and provided directly to reps in context that helps them perform better each and every time.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail, phone, live chat, user forum, knowledge center, webinar, dedicated customer success team4.6 (550 reviews)


showpad logoShowpad’s mission is to empower B2B sales and marketing teams to sell the way buyers want to buy. Its enterprise-ready sales enablement platform offers all the key features needed in a B2B sales tool.

Showpad’s product is divided into two: Showpad Content, to centralize and personalize assets, and Showpad Coach, for onboarding and coaching at scale.

Key features

  • Showpad Content: Includes sales content management, recommendations, and personalization, 3D models and augmented reality, shared experiences, and more.
  • Showpad Coach: Includes training, coaching, and conversation intelligence.
PricingFree demo or trialCustomer supportReview score
3 Showpad Content Plans and 2 Showpad Coach Plans (contact for pricing)Free demo availableEmail, phone, live chat, help center, resource hub, webinars and eventsShowpad Content: 4.6 (572 reviews); Showpad Coach: 4.4 (189 reviews)


terminus-logoTerminus was built to provide everything you need in an account-based sales tool and more. As an end-to-end platform, it helps you find the right audiences, get relevant messages in front of them across every channel, measure performance on key metrics, and stay aligned with your sales team through the entire revenue journey – all from one place.

Terminus turns your sales and marketing into one team, working together to define account engagement.

Key features

  • Engagement hub: Give marketing and sales teams the data they need to understand who their next best customers are, all the best engagement channels, and customizable reporting and attribution to prove their impact.
  • Account insights: Unify your account engagement data and display it right inside your CRM so everyone is on the same page.
  • Intent data: Every Terminus account comes with intent topics, powered by Bombora, used to identify which businesses are actively researching your products and services.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableLive chat, events4.4 (168 reviews)


truly-logoTruly dials in on sales calls and conversations with your customer. As an all-in-one enterprise voice platform, it captures every voice, SMS, and email conversation to make sense of all of your sales activity data.

The real-time communications platform enables you to get a clear picture of your sales process, and drive better forecasts, coaching programs, and performance evaluations at scale.

Key features

  • 100% passive activity tracking platform: Adapt your sales stack and go-to-market tactics without giving your sales team any added work.
  • Automatic data logging: Automatically log calls and messages to your CRM, and instantly match notes, transcriptions, and recordings to the right records.
  • Zero-touch CRM sync: Reps onboard themselves with just a few clicks, with turnkey deployments in bank-grade Salesforce environments, no package installs, and full deployments in under a day.
PricingFree demo or trialCustomer supportReview score
Growth ($55/user/month) and Enterprise (contact for pricing)Free demo and trial availableEmail, phone, live chat4.5 (119 reviews)


voiceops-logoVoiceOps has created an AI coaching and training platform for sales calls. Designed specifically for insurance, travel, lending industries and online education, it promises to raise your call center’s performance in weeks.

Claiming to have one of the world’s biggest data sets of sales behavior, VoiceOps helps companies better coach and train their call center representatives.

Key features

  • Custom behavior analysis: After a 30-minute calibration call, you can define ideal sales rep behaviors, how often reps follow the sales script, and follow weekly trends.
  • Accelerated training process: Review call transcripts, provide feedback in seconds, and identify the winning behavior you can scale across your team.
  • Instant search: Turn your calls into a giant knowledge base, exploring data by searching millions of statements or a specific phrase at a keystroke.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail4.8 (15 reviews)


vplaybook logoAs you can tell from its name, vPlaybook is built around virtual video playbooks. Its B2B sales enablement platform focuses on the virtual world, with interactive, digital guides focused exclusively on the customer conversation.

vPlaybook prepares sales reps to be successful in calls, meetings, and presentations. No matter where they are in the world, playbooks can align your global sales team with consistent sales messages.

Key features

  • Digital sales playbooks: An interactive guide consisting of content and strategies to prepare sales reps for success in their customer interactions.
  • Sales coaching tools: Provide just-in-time training to your sales reps ahead of a call or presentation, driving more targeted approaches to specific audiences.
  • Video-based challenges: Offer engaging coaching with video-based activities and team challenges to score a sales rep’s performance.
PricingFree demo or trialCustomer supportReview score
Contact for pricingFree demo availableEmail, FAQ, videos, ebooks4.9 (29 reviews)


workramp-logoAs a learning management system, WorkRamp helps businesses build modern end-to-end training programs. It includes all the tools and features you need to build an enterprise-grade training program, from self-guided activities to peer and manager coaching.

WorkRamp caters to enterprise companies, bridging the gap between sales strategy and sales execution.

Key features

    • Optimized onboarding and training: Create a sales bootcamp that allows you to ramp up reps faster and get them hitting their quote sooner.
    • Pitch certifications: Certify employees on pitches, products, or live customer interactions, using customized scorecards and robust workflows.
    • Event management: Promote and manage events through custom landing pages, attendance tracking, and calendar integrations.
PricingFree demo or trial availableCustomer supportReview score
Contact for pricingFree demo availableEmail, phone, live chat, help center4.4 (174 reviews)

Xactly Incent

xactly-incent-logoPart of Xactly Corp., a group of over 10 sales performance products,