30 of the Best Social Media Management Tools

Find the top social media management tools to bring all your accounts, posts, messages, and audience engagement on one platform.

Jump to:

Jump to:

Jump to:

If you’re like 90% of other marketers, you use social media for your brand. Whether it’s promoting your latest campaign or engaging with your audience, social is one of the most effective channels in a marketing strategy.

But if you want to save time and effort, you should use a social media management tool. Social media management tools bring all your accounts, posts, and comments on one platform. This gives you a holistic view of your interactions so you can address any gaps, or double down on your best tactics.

We decided to bring you the best social media management tools today. The ones on this list offer paid plans, many with the option for a free trial period.

If you’re looking for a free plan with no trial period, check out our list of free social media management tools.

(Or skip straight to the best social media management tools below.)

About social media management tools

Social media management tools enable you to access, share, and oversee any number of social media accounts on one platform.

While the core functionalities are similar for most social media management software (e.g., scheduling a calendar, automating posts), each tool brings different features to the table.

For example, some social media management tools can monitor every time your brand or one of your competitors is mentioned on a platform. Others offer built-in image editors, while others use machine learning to suggest potential hashtags and posts.

The selection of social media management tools is vast. While the software is intended to help simplify your marketing efforts, the right one really depends on your brand’s social media strategy and goals.

What are the benefits of social media management tools?

Maybe you’re still not sure you need a social media management tool. After all, why not just post straight on the platform?

There are many benefits that come from using this type of software, aside from just scheduling posts. Here are a few of the main ones:

1. Everything on one platform

Social media management tools are especially great if your brand is active on various platforms or you’re an agency that manages multiple accounts. All it takes is one login to see every feed, post, and message, and a comprehensive view of your entire social marketing efforts.

2. Streamline team collaboration

A big benefit of using one tool for all your social media marketing is it simplifies the process for your entire team. For example, a marketer can respond to any new messages, or a manager can check how the current campaign is doing. Everyone gets access to the same views and information no matter where they are.

3. Maintain consistent branding

With every account and team member on the same social media management tool, it’s easier to keep content aligned to your brand. A scheduled calendar of posts can be checked before publishing, and data analytics and reports help determine what your audience resonates with most.

4. Keep up customer correspondence

With many social media platforms comes many comments and messages. It can be hard to remember to reply to every one – unless they all get routed to a unified inbox. From here, you can assign messages to team members and make sure each message is answered.

5. Stay competitive in the market

A key feature you get on social media management tools is the ability to monitor any mentions of your brand and your competitors. This helps you stay up-to-date on the new products and campaigns in your industry, and adjust your own social media strategy to remain competitive.

Should you use a social media management tool?

Most brands and businesses would benefit from using a social media management tool. No matter what industry you’re in, or if you’re a B2B or B2C, anyone who’s interested in your business will eventually search for you online.

A strong social media presence will help people learn more about you. It also shows you care enough about your audience to engage with them in more personal settings.

It’s become necessary for businesses to be on social media. It’s even better if they’re active on more than one social media platform.

The right combination of channels, say Facebook for posts and YouTube for new product demos, allows you to control your brand message and connect directly to potential customers.

Of course, maintaining these channels takes a bit of work – which is why most businesses rely on a social media management tool.

Alternatives to social media management software

But maybe you’re not ready to completely dive into social media marketing just yet. Your business may have other priorities or just not enough resources at the moment. No problem.

Here are a few alternatives that meet your needs better:

The evaluation criteria

Evaluation criteria Description
Social media platformsWhat platforms does the software work with? How many platforms can you connect to on a free plan?
PricingHow much does the software cost? What different plans are available? Are you required to commit for an entire year, or are monthly plans available?
Free demo or trialDoes the company offer a free demo or trial period for you to try out the software before purchase?
Customer service and supportHow does the company help assist you when using the software? What are the ways you can contact them for questions or issues?
Review scoreHow do existing users rate the social media management tool? Based on an aggregate score from top review sites, our rating is out of 5 stars and indicates how many people reviewed the software tool.
Notable featuresWhat makes this social media management software stand out? We’ve broken down the top features of each, such as content calendar, social listening, and engagement analysis.

Top social media management tools

Below are the top social media management tools to help you build your brand and audience online. You can filter the tools by social media channel, or browse our entire list below to see which works best for you.

Note: The software is searchable and not listed in any order of rank or recommendation. Our aim is to put together a list of the best tools to create social media graphic designs, and give a clear picture of all the available options.

Filter by social media channel:


OneUp

oneupOneUp is an all-in-one social media management tool that allows you to not only schedule new posts, but also repeat your best content. By allowing this combination of posts, your social media accounts can promote new campaigns and regular events

Key features

  • Compatible social media channels: Facebook, Instagram, Google My Business, Twitter, LinkedIn, Pinterest
  • Easy content management: Create categories to group accounts together, then group and visually manage all your posts with a calendar view.
  • Multi-platform capabilities: Schedule and automate posts on Google My Business, entire Twitter threads, and even publish blog posts via RSS feeds.
  • Canva integration: Create images using the popular image creation tool (without leaving OneUp!), and add them directly to your post.
PricingFree demo or trialCustomer supportReview score
Started ($12/month), Intermediate ($20/month), Growth ($40/month), Business ($99/month), and Enterprise ($999/month)Free demo and trial availableEmail, live chat, knowledge base, instructional videos4.7 (132 reviews)

SocialJukebox

social-jukebox“Less work, more social” is how SocialJukebox describes its automated social media management tool. Founded by two unlikely tech entrepreneurs who wanted a better way to run social campaigns, the platform was built to make your social media life easier and more enjoyable.

Key features

  • Compatible social media channels: Facebook (groups and pages), LinkedIn, Twitter
  • Jukeboxes: Each connected social media account is a jukebox, where you can store and schedule thousands of evergreen posts to publish at random.
  • Targeted posts: Send out posts at a defined frequency or on a specific day, so you can continue promoting a campaign or never miss a special anniversary.
  • Mentions database: An automatic collection of all the times someone mentions your brand, which is shown in a helpful graph format.
PricingFree demo or trialCustomer supportReview score
Advanced ($19.99/month), Pro ($29.99/month), Business ($49.99/month), and Ultimate ($99.99/month)Free trial availableFAQ, help videos, emailN/A

Hiplay

hiplayHiplay is a social media management tool that helps you make the most of your post’s potential. With only a small percent of your total audience seeing a first-time post, it makes sense to reuse a post more than once.

Hiplay helps you do that easily, get great results, and also save time on social media management.

Key features

  • Compatible social media channels: Twitter and Buffer (Twitter, LinkedIn, Facebook, Google+, Instagram)
  • Build a content library: Add posts to a library straight from your Twitter or Buffer history, or create new ones straight from the dashboard.
  • Set an automatic schedule: Decide how often you want to post, decide on a schedule for each social media count, and never run out of content again.
  • Create custom categories: Keep your content organized by putting them into different categories, which you can easily enable or disable front publishing.
PricingFree demo or trialCustomer supportReview score
Basic ($5/month), Popular ($10/month), and Advanced ($25/month)Free trial availableEmail, FAQ, content library5 (1 reviews)

Sprout Social

sprout-socialSprout Social believes that a brand is not only the product or service it sells, but the connections it makes with people – particularly on social media.

Its suite of deep listening, data analytics, and social media management tools enable businesses of any size to form the kind of real consumer relationships that drive growth.

Key features

  • Compatible social media channels: Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google My Business, YouTube (and other platforms and business tools)
  • Audience engagement tools: Proactively connect with audiences by monitoring all messages from a single location, creating automated chatbots to send a quick response, stay notified for any message spikes, and more.
  • Social media listening: Understand consumer sentiment and your brand health by tracking and analyzing relevant conversations and seeing reactions to select campaigns.
  • In-depth analytics and reporting: Directly tie social media efforts to business results by exploring detailed data to measure results, demonstrate impact, and influence decision making.
PricingFree demo or trialCustomer supportReview score
Standard ($99/user/month), Professional ($149/user/month), and Advanced ($249/user/month)Free demo and trial availableEmail, phone, FAQ, help center4.3 (1,856 reviews)

Sendible

sendible brandSendible had its start as a distribution platform, when being “social” included sending content, such as blog posts, links, and more. Since then, it’s grown into a social media management tool for agencies, helping to amplify brand stories on social platforms

Key features

  • Compatible social media channels: Facebook (pages and groups), Twitter, LinkedIn, Google My Business, Instagram, YouTube, Pinterest (and other blog platforms and business tools)
  • A unified dashboard: Schedule queues, respond to messages, monitor performance, and visualize your social media calendars all in one place.
  • Collaborate with team members: Work seamlessly across your team, with the ability to assign and approve posting, add to a shared content library, and grant custom access to clients.
  • Listening and analytics: Gain dynamic insights from your social data by tracking mentions of your brand and your competitors, and getting in-depth reports across all social media platforms.
PricingFree demo or trialCustomer supportReview score
Starter ($29/month), Traction ($99/month), Growth ($199/month), and Large ($299/month)Free demo and trial availableEmail, live chat, phone, FAQ, support portal, how-to articles, live group training sessions (1:1 onboarding and customer success support for Growth, Large, and custom plans)4.5 (771 reviews)

Agorapulse

agorapulseAgorapulse was founded to ease “the grind and stress of social media managers and agencies everywhere.” Built specifically for social media management, the platform is continuously being updated to adapt to the ever-evolving social media world.

Key features

  • Compatible social media channels: Facebook, LinkedIn, Twitter, Instagram, YouTube
    Complete publishing tools: Schedule posts, create a queue, organize by categories, or bulk upload content channels.
  • Easy team collaboration: Define roles and permissions, see which of your teammates is doing a specific task, and share content and calendars with clients.
  • Listening: Track brand, competitor and key industry terms to stay ahead of the curve. Amaze clients and followers by monitoring conversations and delighting them with quick responses.
  • Audience and performance reports: Know how your content is doing on each social network, as well as view your audience and follower information for added insight.
PricingFree demo or trialCustomer supportReview score
Medium ($99/month), Large ($199/month), X-Large ($299/month), and Enterprise ($499/month)Free demo and trial availableEmail, support portal, video tutorials, Agorapulse Academy, (priority email, chat, and phone support for X-Large and Enterprise plans)4.5 (1,008 reviews)

SocialPilot

socialpilotSocialPilot is a social media management tool helping small businesses and digital agencies increase their reach on social media. The platform helps you at every step, from scheduling a social media calendar to team and client management.

Key features

  • Compatible social media channels: Facebook, LinkedIn, Twitter, Pinterest, Instagram, Google My Business, TikTok, Tumblr, VK (other business tools)
  • Client management tools: Manage your social media clients and collaborate seamlessly on your own branded dashboard.
  • Content curation feature: Discover the best content to share with unlimited searches that you can filter by date and relevance.
  • Multiple useful integrations: Make use of Canva to create beautiful images, or Giphy to add GIFs, right from the built-in composer.
PricingFree demo or trialCustomer supportReview score
Professional ($30/month), Small Team ($50/month), Agency ($100/month), and Enterprise (contact for pricing)Free demo and trial availableEmail, phone, live chat, knowledge base, resource library, instructional videos (concierge support for Agency plan)4.4 (421 reviews)

eclincher

eclinchereclincher understands the fast-paced nature of social media marketing, and the need to stay on top of these channels. To face to these challenges, it uses the latest SaaS technology on the best cloud infrastructure, and meets the most stringent security and regulatory requirements.

Key features

  • Compatible social media channels: Facebook, Twitter, Instagram, Google My Business, Pinterest, LinkedIn, YouTube (and business tools)
  • Smart post queues: Set it and forget it with smart queues that automatically publish posts, accept bulk content uploads, and even publish blog posts through RSS feeds.
  • Visual publisher and calendar: Customize posts per channel, visually plan with drag and drop functionality, and edit or publish posts across different platforms.
  • One-of-a-kind analytics dashboard: Access competitor reports, cross-channel analysis, campaign and hashtag performance, best time to post, and more to drive strategic decisions.
PricingFree demo or trialCustomer supportReview score
Basic ($59/month), Premier ($119/month), and Agency ($219/month)Free demo and trial availableLive chat, knowledge base, video tutorials4.7 (507 reviews)

MavSocial

mavsocialMavSocial is a social media management tool that makes online marketing easier and quicker for SMEs. The full-featured platform is built to help businesses of any size curate, schedule, and manage their social presence.

Key features

  • Compatible social media channels: Facebook, Instagram, LinkedIn, Twitter, YouTube, Google My Business, Tumblr, WeChat
  • Schedule and automate posts: Create unlimited content for multiple social media profiles, and schedule them for automatic publishing at your chosen date and time.
  • Use advertising to boost your campaigns: Create and manage ad campaigns without leaving the platform, including controlling your ad spend, campaign timeframes, and more.
  • Customize team collaboration: Build custom workflows and your own internal management structure that increases team productivity.
PricingFree demo or trialCustomer supportReview score
Advanced ($19/month), Pro ($50/month), Business ($199/month), and Enterprise ($499/month)Free demo and trial availableEmail (onboarding training sessions for Business and Enterprise plans)4.6 (52 reviews)

Loomly

loomlyLoomly is an all-in-one social media management tool designed to help teams of all sizes adapt to the process and workflow needed for online brand success. The company believes that “brand success drives business success,” and helps you remain competitive on all social media platforms.

Key features

  • Compatible social media channels: Facebook, Twitter, LinkedIn, Google My Business, Instagram, Pinterest, TikTok, Snapchat, YouTube, and custom channels (Tumblr, Reddit, WeChat, Sina Weibo, VK etc.)
  • A consolidated platform: Manage all your social media content and assets in one place, get team notifications for any updates, and view your social media calendar using a list or calendar.
  • Step-by-step content guide: Get content ideas, optimization tips, and generate post and ad previews before publishing.
  • Easy audience engagement: Reach people with organic posts, boosted campaigns, and ads, and respond to comments and reactions from one platform.
PricingFree demo or trialCustomer supportReview score
Base ($34/month), Standard ($76/month), Advanced ($159/month), Premium ($332/month), and Enterprise (contact for pricing)Free trial availableEmail, live chat, FAQ, tutorials (account manager for Enterprise plan)4.6 (935 reviews)

ContentStudio

contentstudioContentStudio was built to be the only platform agencies and businesses need for your content marketing and social media management. Its all-in-one functionality gives an overview of all your social profiles, while also offering insights into each individual channel.

Key features

  • Compatible social media channels: Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google My Business, Tumblr, Medium, Shopify
  • A powerful AI listening engine: A search and query builder allows you to monitor content by keywords, topics, sources, engagement, as well as find social media influencers and potential partners.
  • Centralized content view: A single, interactive interface gives you a bird’s-eye view of all your content, connecting all your channels and moving pieces together.
  • Multi-channel composer and publisher: An intuitive editor helps compose posts for social media or blogs faster, and distributes it to your selected channel.
PricingFree demo or trialCustomer supportReview score
Pro ($49/month), Small ($99/month), Medium ($199/month), Large ($299/month), and Enterprise (contact for pricing)Free demo and trial availableEmail, help center, instructional videos, webinars4.7 (868 reviews)

MeetEdgar

meetedgarMeetEdgar is a social media automation tool built to help manage social media marketing with more consistency and in less time. By making it easy to create a social media schedule, organize your content, and amplify your message, you can make the most of your social media posts and updates

Key features

  • Compatible social media channels: Facebook, LinkedIn, Twitter, Instagram, Pinterest
  • Unlimited content library: Keep every single one of your social media posts, including text, images, and video, in your library so you can edit, repost, or create a variation to post.
  • Smart composer: Automatically find quote-worthy text from articles or blogs (or generate a post using the software’s browser extension), then just click a button to share.
  • Category-based scheduling: Put content into color-coded categories, and set a category-based schedule (e.g., “Cute animals” category on Fridays) for a balanced and consistent social media feed.
PricingFree demo or trialCustomer supportReview score
Lite ($19/month) and Edgar ($49/month)Free trial availableEmail, knowledge base, webinars, instructional videos, monthly workshops4.4 (44 reviews)

Planable

planablePlanable offers a command center for social media campaigns, bringing your team and content in the same place. Its social media management platform helps agencies, social media managers, and marketing teams get content created, approved, and done six times faster.

Key features

  • Compatible social media channels: Facebook, LinkedIn, Twitter, Instagram
  • Visually rich platform: Preview your content exactly as it would look like published, using an interface that appears exactly like the live social media channel.
  • Feedback exchange and real-time iteration: Work together on the same page at the same time, and see your team’s feedback in context – right next to the social media post itself.
  • Approvals in a single click: Personalize your approval workflow based on your needs, and invite all your collaborators and clients, with different permission levels, so everyone can have a voice.
PricingFree demo or trialCustomer supportReview score
Free ($0/month), Starter ($39/month), Premium ($99/month), and Enterprise (contact for pricing)Free demo, trial, and plan availableEmail, live chat, FAQ, knowledge base, academy4.5 (368 reviews)

Falcon.io

falcon.ioBuilt as an all-in-one social media management tool, Falcon offers a full set of features from social media listening to engaging to managing customer data. It includes multiple customer touchpoints throughout the entire campaign, making it “the platform for every kind of social media marketer.”

Key features

  • Compatible social media channels: Facebook, Twitter, Instagram, LinkedIn, WhatsApp, YouTube
  • Engagement inbox: Engage is an easy-to-manage and customizable inbox, where you can label and filter each message and take care of all your social media engagement at once.
  • Social media monitoring: Monitor not just social media platforms, but the entire internet for trending topics, the latest hashtags, and new audiences relevant to your
  • Automated ad campaigns: Tie advertising into your social media strategy with smart labels and automation, and an overview of paid and organic campaigns.
PricingFree demo or trialCustomer supportReview score
Essentials ($129/month) and Full Suite (contact for pricing)Free demo and trial availableEmail, live chat, FAQ, help center4.1 (808 reviews)

Sociamonials

sociamonialsSociamonials is a social media management tool uniquely focused on integrating video into your social media marketing, and making the output seamless across all devices. Its platform is built for businesses seeking to build and sustain a large social community and automate hundreds of routine tasks so you can focus on the big picture.

Key features

  • Compatible social media channels: Facebook, Twitter, Instagram, LinkedIn, Google My Business, YouTube
  • Collaborative publishing: Preview how your posts will look across each platform, set up a schedule for auto reposts, and customize your approval process to improve your social results.
  • User generated content: Boost your audience engagement with video testimonials, user photos, community stories, and more, which you can collect and share in minutes.
  • Social media campaigns: Social media campaigns: Launch a variety of social campaigns, including referral reward programs, video contests, employee advocacy, and more, without the help from IT.
PricingFree demo or trialCustomer supportReview score
Social Pro ($19/month), Social and Campaigns ($49/month), Business ($149/month), and Enterprise ($399/month)Free trial availableChat, knowledge base (dedicated account manager for Enterprise plan)4.6 (148 reviews)

PromoRepublic

promorepublicThe team at PromoRepublic knows it can be hard to stand out online – which is why they made an intelligent platform to help brands cut through the social media chaos with valuable content and have engaging conversations with their audience.

Key features

  • Compatible social media channels: Facebook, LinkedIn, Twitter, Pinterest, Instagram, Google My Business
  • AI-driven scheduling: Create the best social posting calendar with the help of AI, which suggests the most ideal times to post for various content types, optimal posting frequency, and smart posting times.
  • Recycle successful posts: Set an automatic time to repeat posts you know will drive engagement and get results again and again.
  • White label platform: Build an impressive brand experience by customizing the entire platform to match your business identity, including logo, colors, and even your own website domain.
PricingFree demo or trialCustomer supportReview score
Standard ($49/month), Professional ($99/month), and Enterprise (contact for pricing)Free demo and trial availableEmail, live chat, support center (customer success manager for Professional and Enterprise plans)4.6 (225 reviews)

Fanbooster (by Traject)