Archive | Truested

How HubSpot Used Word of Mouth To Share Inbound Marketing With the World

Learn how 2 MIT students created a worldwide movement that changed marketing forever. Creating a new marketing strategy that is taught in universities around the globe.

How Zoom Grew Through Traditional Advertising and Word of Mouth

Learn how a 10-hour train ride to visit a loved one turned into a multi-billion dollar business. By using traditional marketing to help spread word of mouth.

How Slack Turbo-Charged Their Launch Through Word of Mouth

Learn how a failed video game gave rise to one of the world’s leading SaaS companies, with one of the most explosive launches ever. Growing their user base from 0 to 8,000 in 24 hours alone. All thanks to a little word of mouth.

How Superhuman Uses Exclusivity To Drive Word Of Mouth

Superhuman is a new email service claiming to have built “the fastest email experience ever made.” Many companies have tried, but few have succeeded.

CrossFit: A Global Fitness Movement Powered by Word of Mouth

Learn how CrossFit transformed their statues as a small-time alternative gym routine into one of the world’s largest corporate chains, in just two decades.

How Threadless Gives Every Customer A Voice And Style

Learn how two friends turned their hobby into a multi-million dollar company by allowing their customers to run their brand.

How Airbnb Used Word of Mouth To Change The Travel Industry Forever

Learn how two roommates struggling to make rent, changed the hospitality industry forever. With 3 air mattresses, the promise of breakfast, and a little word of mouth.

How Scooter Company Bird Got People Talking

Is the future of inner-city mass transit really scooters? Countless VCs think so and have put their money where their mouth is, making Bird the next unicorn out of sunny California.

How the Story Behind SpikeBall Drove Word Of Mouth To Occur

Find out why SpikeBall’s founder said, turning down $500,000 on Shark Tank was the best decision he ever made. Don’t get so caught up with money that you lose sight of your dream.

How In-N-Out Burger Created Word Of Mouth With a Secret

In-N-Out is a west coast staple and the self-proclaimed inventor of the drive-thru. But that’s not what got people talking. Find out how a secret helped spread the word.